The Institute started to become publicity minded in 1923, having been
forced to take action to maintain its enrollment in the face of
competition from lower grade, low-tuition schools that had been
expanding in New England. Under the direction of Professors Carpenter
and Taylor a professional moving picture film of campus activities was
made, and subsequently displayed before students at numerous high
schools, in theatres and to alumni groups. Throughout the year 1924-25
a series of weekly broadcasts, arranged by Prof. C. J. Adams, was
presented from a local station by members of the college staff .
Up to 1925, undergraduate enrollment remained below the 500 mark; it
was only 470 in 1924, a reasonable cause for disquietude. The student
body was of high calibre, however, and was engaged in a wide variety
of activities, most of which were more successful than the varsity
athletic contests.
The Interfraternity Council developed, in 1921, a new rushing program
which eliminated many of the inequities of free-for-all competition. A
hands-off period of five weeks in the fall was inaugurated, followed
by a week of intensive rushing and pledging. Delta Tau, a local
fraternity since 1906, joined with local chapters in nine other
colleges to form Theta Upsilon Omega, in 1924. Merle C. Cowden, who
had been active in the consolidation, was chosen to be first national
president.
Another new organization on the campus in 1924 was Knights of the
Road. Fathered by Robert G. De La Mater, it became popular
immediately. Eligibility for election required that a student must
have "bummed his way" for 250 miles in following varsity teams.
Skull, the senior honorary society founded by the class of 1912,
continued to be regarded as the highest undergraduate
achievement. After numerous attempts to secure suitable quarters on
the campus, the society was granted the use of the old Magnetic
Laboratory as a tomb in 1924. The following spring, Skull announced
that a trophy had been procured for
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