its case and upon how successful the endowment committee should be in
attaining the rest of the goal.
This committee, headed by Major Victor E. Edwards, '83, held a
preliminary meeting a few days after the joint sessions on the
campus. Three decisions were made: that the amount to be raised would
be prorated according to the geographical distribution of alumni, that
all money should be payable by July, 1922, and that necessary expenses
should come out of cash contributions. The organization was perfected
at a New York meeting, November 7, 1919. At this time, Clifton
H. Dwinnell, '94, was elected permanent chairman, and Arthur
D. Butterfield, clerk. Colonel Butterfield was to be given leave of
absence in order that he might give all his time to the work of the
campaign.
Assignments of special projects were made to various
subcommittees. Dr. Hollis accepted the responsibility of presenting
the case to the General Education Board. R. Sanford Riley, '96, was
chairman of a special committee to seek aid from industries. The
executive committee, Paul B. Morgan, '90, chairman, Mr. Edwards,
Mr. Rockwood, Aldus C. Higgins, '93, and E. Howard Reed, '02, was also
given charge of promotional activities and publicity. Local committees
were to be organized in each alumni district. The campaign was to be
short and intensive, March 1, 1920, having been set as the closing
date. There were scarcely four months available for organization,
publicity and solicitation.
An unique unit of college financing, the sustaining scholarship, was
devised early in the campaign. It was designed particularly to
interest industrial directors by furnishing them a tangible object for
corporation gifts. Each unit of
$10,000 gave the company the privilege of naming an employee or son of
an employee to receive free tuition at the Institute. The normal
income on this unit of endowment would be adequate to cover about the
average annual cost of a student's education. This plan, sponsored by
Mr. Riley's committee, was placed before about forty leading
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